Black Friday 2025 Art TV Shopping Guide: Using 2024 Data to Predict the Best Frame TV Deals

Why Last Year's Data Gives You the Edge This Year

Black Friday 2024 marked a watershed moment for art TV pricing. Samsung's Frame series hit all-time record lows—the 55" model dropped from its $1,499 launch price to just $898, representing a 40% discount that shattered previous holiday pricing patterns. Meanwhile, Hisense's CanvasTV made its Black Friday debut with aggressive positioning: the 55" at $699 and 65" at $799, undercutting Samsung's equivalent sizes by $200-500.

These weren't isolated flash sales but coordinated multi-retailer campaigns that revealed critical intelligence about manufacturer pricing strategies, inventory management, and competitive dynamics. The patterns that emerged—launch timing 7-8 days before Black Friday, fastest sellouts on doorbuster pricing at Walmart, sustained availability through Cyber Monday—provide the framework for optimizing your 2025 shopping approach.

Understanding these dynamics matters because art TVs represent significant purchases where timing translates directly to hundreds in savings. The 65" Frame's $700 discount or the CanvasTV's $500 price drop aren't trivial—they're the difference between stretching your budget for a premium display or investing those savings in professional digital art collections that elevate the entire installation.

Complete Black Friday 2024 pricing breakdown reveals retailer-specific strategies and optimal timing windows for maximum savings

Samsung Frame TV Black Friday 2024: Complete Pricing Analysis

Samsung's 2024 Frame TV lineup saw the most aggressive holiday discounting in the series' history. The entire range from 32" through 85" received substantial price cuts, with mid-size models (50-65") delivering the deepest percentage discounts at 35-40% off MSRP.

Size-by-Size Pricing Breakdown

The 32" Frame—Samsung's entry point—dropped to $550 from $600, an 8% discount that positioned it as an accessible bedroom or office option. However, the value proposition improved dramatically at larger sizes. The 43" model fell to $800 (20% off its $1,000 list price), while the 50" hit $848, down $450 from its $1,298 launch.

The 55" Frame became the sweet spot at $898—down from $1,499, representing a full $600 savings. This size dominated Black Friday sales volume across all retailers, balancing screen real estate with living room proportions. At 40% off, it matched the deepest discounts ever seen on Frame TVs, making it the benchmark for value-conscious buyers seeking premium art display capabilities.

Larger formats maintained impressive savings despite higher absolute prices. The 65" dropped to $1,298 (from $2,000), the 75" hit $1,798 (from $2,998), and the flagship 85" fell to $2,998 from $4,298—a $1,300 reduction though only 30% in percentage terms. These ultra-large formats appeal to dedicated home theater enthusiasts willing to invest in statement pieces, particularly when filled with gallery-quality content optimized for their 3840×2160 native resolution.

The 55" at $898 dominated Black Friday 2024 sales volume—balancing screen real estate with living room proportions at the deepest discount ever recorded on Frame TVs

Historical Context: Why These Were Record Lows

Frame TV pricing follows predictable annual cycles, with launch prices in spring gradually declining through summer sales events. Prior to Black Friday 2024, the lowest documented 55" Frame price was approximately $1,119 during Samsung's October promotions. The jump to $898 represented an additional $220+ drop within weeks—unprecedented velocity in Frame TV discounting.

This acceleration reflects intensifying competition from Hisense's CanvasTV, TCL's NXTFRAME, and other art TV entrants. Samsung's response: maintain premium positioning through superior ecosystem integration (Art Store with 2,500+ works, OneConnect cable management, extensive bezel options) while narrowing the price gap during peak shopping windows. The strategy worked—Frame TVs remained best-sellers despite CanvasTV's aggressive pricing, validating that brand cachet and refined user experience command premiums even among price-sensitive holiday shoppers.

Hisense CanvasTV: The Challenger's Black Friday Debut

Hisense's CanvasTV S7 series entered the art TV market in 2024 with clear intent: deliver the Frame experience at dramatically lower price points. Black Friday 2024 marked its first holiday season, and Hisense leveraged the moment with pricing that forced Samsung into defensive positioning.

Two-Size Strategy with Maximum Impact

Unlike Samsung's seven-size Frame lineup, CanvasTV launched exclusively in 55" and 65" formats—the statistically dominant sizes for living room installations. This focused approach allowed Hisense to optimize production costs and concentrate marketing on direct Frame TV comparisons at the most popular dimensions.

The 55" CanvasTV hit $699 during Black Friday week (down from $999 MSRP), establishing a $200 price advantage over the equivalent Frame model. Amazon led this pricing, with Best Buy matching at $699.99. The 30% discount from launch price—substantial for a first-year product—signaled Hisense's commitment to market share over margin preservation.

The 65" CanvasTV reached $799 (from $1,299), creating an even more dramatic $500 gap versus the 65" Frame's $1,298 sale price. This represented a 38% discount and positioned the CanvasTV 65" at essentially the same price as Samsung's 43" Frame—a compelling value proposition for buyers prioritizing screen size over brand heritage.

What You Get at These Prices

CanvasTV's value extends beyond raw pricing. The package includes an ultra-slim wall mount (eliminating Samsung's typical $200+ accessory upsell), a magnetic teak-finish bezel, Google TV platform with native streaming apps, and—critically for gaming enthusiasts—a 144Hz panel with VRR support that exceeds the Frame's 120Hz specification.

The matte display technology rivals Samsung's Art Mode implementation, reducing glare to museum-quality levels that make abstract art and nature photography appear as physical prints rather than backlit screens. At $699-$799, this represents the most accessible entry point to legitimate art TV experiences, though with tradeoffs: fewer size options, less mature art ecosystem, and Hisense's brand recognition gap versus Samsung in premium home décor markets. Professional reviews consistently praise the CanvasTV's display quality and value proposition.

Where the Best Deals Actually Happened: Retailer Analysis

Black Friday 2024 revealed distinct retailer strategies in art TV positioning, with pricing variations, bundle differences, and inventory management creating clear winners for strategic shoppers.

Walmart: Doorbuster Champion with Inventory Constraints

Walmart executed the most aggressive single promotion: 55" Frame TV at $799—$100 below Amazon and Samsung's official pricing. This doorbuster strategy drove massive traffic but created predictable scarcity. The $799 inventory sold out within 48 hours both online and at major metro stores, illustrating Walmart's limited-quantity, maximum-visibility approach.

For 2025 shoppers, the lesson: Walmart likely repeats this strategy with even sharper pricing on select SKUs. Success requires immediate action when deals launch (historically November 17-18) and willingness to accept no-flexibility on model selection. Walmart's strength is pure price; its weakness is depth—once doorbusters sell through, remaining inventory reverts to standard holiday pricing.

Amazon: Consistent Pricing with Superior Availability

Amazon matched or beat Samsung's official pricing across the entire Frame lineup while maintaining the market's lowest CanvasTV pricing at $699/$799. Unlike Walmart's flash-and-done approach, Amazon sustained these prices through Black Friday weekend with only brief stock-outs on the CanvasTV 65" (which replenished within 24 hours).

Prime membership benefits—free shipping, extended return windows through January, and the ability to use Amazon credit cards for 5% back—created effective pricing 5-7% below headline numbers. For CanvasTV specifically, Amazon emerged as the definitive leader, undercutting Best Buy's 65" pricing by $150 and dominating search results for "art TV Black Friday deals."

Samsung.com: Bundle Value Through Bezels and Trade-Ins

Samsung's direct channel couldn't match Walmart's doorbuster $799 but countered with free customizable bezels (worth $100-200 depending on finish) plus enhanced trade-in credits up to $100 additional for 55"+ models. A buyer trading an old TV could achieve effective $798 pricing ($898 - $100 trade credit) while receiving a premium white or walnut bezel.

This approach appeals to existing Samsung ecosystem users and those prioritizing aesthetic customization. The Samsung.com advantage compounds when combining Frame TV purchases with soundbar bundles—their Music Frame soundbar (designed to match The Frame's art aesthetic) received $50 promotional discounts when purchased together, creating system-level savings unavailable through third-party retailers.

Best Buy: Price-Match Safety with In-Store Access

Best Buy generally matched Samsung's official pricing ($898 for 55" Frame, $1,299 for 65") rather than undercutting like Amazon. However, Best Buy's price-match guarantee and extensive store network provided insurance: shoppers could secure online pricing, verify the TV in person, and leverage Geek Squad installation services in single transactions.

For CanvasTV, Best Buy's 65" pricing lagged Amazon's by $150 ($949 vs $799), though the 55" matched at $699. Best Buy's value proposition centers on post-purchase support rather than absolute lowest price—extended return periods, professional calibration services, and local troubleshooting access that online-only retailers can't replicate.

Costco: Premium Warranty Bundling

Costco positioned Frame TV pricing above pure discounters—55" at $999 versus Amazon's $898—but automatically bundled a 5-year total warranty (2-year Costco + 3-year Allstate protection). For buyers prioritizing long-term peace of mind over upfront savings, this $100 premium delivered $200-300 worth of warranty coverage, particularly valuable for technology prone to panel degradation or smart platform obsolescence.

Costco's approach suits risk-averse buyers planning decade-long installations. The warehouse retailer's reputation for hassle-free returns (even on electronics) and member-first policies creates psychological value beyond warranty paperwork—the knowledge that a $1,500+ purchase has institutional backing from a retailer invested in member satisfaction.

Target: Mid-Pack with Wall Mount Emphasis

Target's $900 Frame 55" pricing ($2 above Samsung direct) came bundled with explicit "mounting kit included" messaging, though this added no actual value—Frame TVs ship with Samsung's Slim Fit wall mount as standard equipment. Target's positioning suggested marketing miscommunication rather than genuine differentiation.

For 2025, Target remains a backup option when preferred retailers sell out, leveraging its REDcard 5% discount to narrow pricing gaps. However, Target didn't carry CanvasTV inventory in 2024, limiting its relevance for comparison shoppers evaluating both platforms.

The Timeline That Actually Mattered in 2024

Black Friday's traditional Friday-after-Thanksgiving timing has eroded into a week-long (or longer) promotional window, but 2024 revealed specific dates where strategic action created maximum advantage.

Early Launch Window: November 17-18

Samsung and Amazon initiated Frame TV discounts on November 17-18—a full 7-8 days before Black Friday proper (November 29). This early launch served dual purposes: capturing price-sensitive shoppers before competitor positioning solidified, and spreading transaction volume to prevent server crashes and fulfillment bottlenecks on peak days.

Buyers who monitored deal aggregators and tech deal sites during this window secured inventory before first-wave sellouts. The psychological dynamic favored early action—uncertainty about "Will it go lower?" versus certainty about "This is $600 off, historically unprecedented" drove conversion among informed shoppers who recognized record-low pricing.

Peak Deal Window: November 20-22

By November 20, all major retailers had activated their promotions, creating the maximum choice window. Walmart's $799 doorbuster went live, Best Buy matched Samsung's pricing, and Amazon's CanvasTV deals hit their lowest points. Inventory levels peaked during this Wednesday-Friday period, providing optimal selection across sizes and retailers.

This 72-hour stretch represented the convergence of aggressive pricing and full availability—the sweet spot where shoppers could compare options, verify specifications, and execute purchases with confidence that alternatives existed if preferred configurations sold out. For 2025 planning, mark November 19-21 (adjusted for calendar shift) as probable peak opportunity.

Weekend Stockouts: November 23-24

Walmart's $799 Frame 55" inventory depleted by Saturday, November 23, with in-store and online stock showing "limited availability" or "out of stock" across major markets. Amazon's CanvasTV 65" at $799 briefly went unavailable, though restocks occurred within 24 hours as Hisense rushed additional inventory to capitalize on unexpected demand velocity.

The lesson: doorbuster pricing creates genuine scarcity, not manufactured urgency. Walmart's strategy relied on limited quantities to drive traffic and create halo effects on full-price inventory. Shoppers who waited for Saturday shopping faced depleted options on hero SKUs, forcing compromises on size selection or retailer preference.

Cyber Week Stability: November 25 - December 2

After initial turbulence, pricing stabilized through Cyber Week. Frame TV deals at Samsung, Amazon, and Best Buy held steady at Black Friday levels through December 2, though without additional promotions—the $898 became the baseline, not a "lightning deal" creating time pressure. CanvasTV pricing similarly maintained $699/$799 through the week.

This stability validates a counter-intuitive insight: waiting until Cyber Monday sacrifices nothing on pricing but risks everything on availability. The "Cyber Monday will be better" mentality—rooted in historical patterns where online retailers undercut Black Friday store deals—no longer holds in omnichannel retail. Monday shoppers faced identical pricing with depleted inventory, particularly on doorbuster SKUs that never restocked.

Critical Insights Shoppers Must Know Before Black Friday 2025

Five data points from 2024 provide actionable intelligence for optimizing 2025 shopping strategy.

Fastest Sellouts: The 48-Hour Window

Walmart's $799 Frame 55" sold out within 48 hours of launch—the fastest depletion rate across all art TV deals. This establishes a critical principle: doorbuster-level pricing on premium TVs creates genuine scarcity. Retailers allocate limited quantities to headline deals, relying on traffic spillover to full-price inventory.

For 2025, this means absolute lowest pricing requires immediate action within the first 24-48 hours of deal launch. Hesitation guarantees disappointment. If Walmart repeats a sub-$800 Frame 55" offer, expect similar or faster depletion given increased awareness from 2024's precedent.

Best Overall Value: CanvasTV 65" at $799

Across all art TV deals, the Hisense CanvasTV 65" at $799 delivered maximum value—large-format QLED art display, included wall mount and bezel, 144Hz gaming-capable panel, and Google TV platform for $500 less than Samsung's equivalent 65" Frame. This wasn't a compromise purchase but a legitimate specification advantage (higher refresh rate) at dramatically lower cost.

Buyers prioritizing screen size over brand legacy found this the standout deal—essentially matching the price of mid-size TVs from previous generations while delivering premium art display capabilities. For 2025, expect Hisense to maintain similar positioning, possibly adding a 75" model to capture ultra-large format buyers currently defaulting to Frame or NXTFRAME due to size gaps.

Historical Context: The $898 Breakthrough

The 55" Frame's journey from $1,499 launch price to $898 Black Friday low represents more than a holiday promotion—it signals permanent downward pricing pressure on art TVs as competition intensifies and production costs decline. Samsung can't sustain $1,500 MSRPs when Hisense delivers 90% of functionality at $699.

This creates an interesting dynamic: Samsung likely responds with either reduced 2025 launch pricing (the 55" Frame starts at $1,299 instead of $1,499) or accepts that Black Friday now serves as de facto true pricing, with inflated MSRPs existing primarily for discount psychology ("Save $600!"). Either way, the $898 mark becomes the psychological anchor—shoppers now expect Frame TVs around $900, not $1,500, during holiday periods.

Bundle Winner: Samsung Direct's Bezel Strategy

While pure price went to Walmart, total value favored Samsung.com through free bezel promotions worth $100-200 depending on finish selection. Buyers planning custom installations to match specific décor palettes found this equivalent to or better than bottom-dollar pricing, especially when combined with trade-in credits.

This approach recognizes that Frame TV buyers aren't pure price shoppers—they're aesthetic-focused consumers willing to pay premiums for complete solutions. Free bezels transform a transactional TV purchase into a curated design element, aligning with the product's core value proposition. Expect Samsung to expand this strategy in 2025, possibly adding Music Frame soundbar bundles or enhanced Art Store subscription trials.

Inventory Sweet Spot: Mid-Sizes Dominate

The 55" and 65" models showed strongest availability throughout Black Friday week, while 32" and 85" extremes faced intermittent stock issues. This reflects manufacturing reality—mid-size panels dominate production due to living room standard sizing, creating economies of scale that enable both aggressive pricing and sustained inventory.

For 2025 shoppers, this means confidence in mid-size availability but caution on extremes. If you require a 32" bedroom TV or 85" home theater centerpiece, act early in the deal window. Mid-size flexibility allows waiting for optimal retailer timing.

Black Friday 2025: Data-Driven Predictions

Extrapolating from 2024 patterns, five predictions frame 2025 shopping strategy.

Price Floor Expectations: CanvasTV Holds, Frame Compresses

CanvasTV's $699-$799 pricing likely represents its sustainable floor—Hisense can't profitably go much lower without compromising panel quality or feature sets. Expect 2025 to see this pricing hold steady, with competition coming through expanded size offerings (75" model) or specification improvements (mini-LED backlighting) rather than raw price cuts.

Samsung faces different pressure. With Frame TV 2025 models launching in spring, the 2024 lineup becomes "old generation" by November—justifying deeper discounts. Predict 45-50% off 2024 Frame models, pushing the 55" toward $800-850 and 65" to $1,200-1,250. Samsung maintains premium positioning over CanvasTV while acknowledging market realities through aggressive clearance on previous-generation inventory.

Deal Timing: Early Launch Becomes Standard

The November 17-18 deal launch in 2024 wasn't an aberration but the new normal. Retailers recognize that spreading Black Friday volume across 10-14 days prevents infrastructure failures (website crashes, warehouse congestion) while capturing early-bird shoppers concerned about sellouts.

For 2025, expect Frame TV and CanvasTV deals to launch approximately November 15-17 (Saturday-Monday preceding Thanksgiving). Amazon likely leads this timing, with Samsung and Best Buy following within 24 hours. Walmart saves its true doorbusters for the traditional Friday, but base-level competitive pricing activates early.

New Sizes and Inventory Expansion

CanvasTV's two-size limitation in 2024 created market gaps that Hisense almost certainly addresses. Expect a 75" CanvasTV at approximately $1,199-1,299, positioned $500-700 below Samsung's 75" Frame while capturing buyers who maxed out their size requirements.

Samsung counters by maintaining its seven-size lineup but with refined pricing—possibly discontinuing the 32" (low volume, minimal profit) while adding a 77" option between current 75" and 85" offerings. TCL's NXTFRAME also expands availability, adding competitive pressure that benefits consumers through sustained aggressive pricing across all brands.

Scarcity Strategy: Doorbusters Stay Limited

Walmart's $799 Frame sellout wasn't an inventory miscalculation but deliberate scarcity marketing. The publicity generated by "sold out in 48 hours" coverage drives traffic for weeks, with disappointed bargain hunters converting to full-price purchases or alternative models.

Expect 2025 to see similar limited-quantity hero deals—possibly a $749 Frame 55" at Walmart, $649 CanvasTV 55" flash sale on Amazon, or ultra-competitive 65" pricing that depletes within 24-48 hours. These serve marketing purposes beyond immediate revenue, creating urgency that benefits broader inventory movement.

Bundle Dominance: Samsung's Ecosystem Play

Samsung's bezel and trade-in promotions in 2024 represented early ecosystem bundling that expands in 2025. Predict enhanced offers: Frame TV + Music Frame soundbar packages at aggressive bundle pricing ($1,200-1,400 for both versus $1,600+ separately), extended Art Store trials (6-12 months free versus standard 3 months), or SmartThings home integration discounts for buyers adopting multiple Samsung devices.

This approach leverages Samsung's diversified product line—Hisense can't bundle soundbars, home automation, or content subscriptions at equivalent scale. The strategy: concede some pricing ground while locking buyers into Samsung's ecosystem through integrated experiences that transcend individual product comparisons.

Art Content as Competitive Advantage

As hardware commoditizes, content differentiation intensifies. Samsung's Art Store subscription and curated partnerships with museums represent one approach. However, permanent ownership models through independent providers like Art for Frame eliminate subscription friction while offering curated collections optimized for home environments rather than commercial galleries.

For 2025, expect increased emphasis on content ecosystems in art TV marketing. The hardware purchase represents a one-time decision, but the content displayed defines the daily experience. Professional curation services that understand color psychology, seasonal rotation strategies, and room-specific aesthetic optimization become value-added differentiators beyond raw panel specifications.

Crown of Thought in contemporary industrial kitchen—demonstrating how Basquiat-inspired digital art transforms Frame TV installations into statement pieces that anchor sophisticated interior design

As Black Friday 2025 approaches, last year's record discounts establish the baseline rather than the ceiling. Samsung faces sustained pressure from Hisense, TCL, and emerging competitors, driving continued aggressive holiday pricing. The strategic advantage belongs to shoppers who understand that art TV purchases represent multi-year investments—the $200 saved through optimal timing funds years of curated digital art that defines the daily experience long after Black Friday ends.

For comprehensive guidance on optimizing your art TV installation once hardware arrives, explore our complete upload and optimization guide covering Frame TV, CanvasTV, and NXTFRAME platforms.