Make your Frame TV look like a gallery
The most noticeable upgrade for most owners isn’t a new TV — it’s higher-quality art files: true 4K resolution, correct color, and pieces curated for matte “Art TV” displays.
What’s new in 2026
The 2026 Frame lineup is primarily about size expansion and connection-system changes. The headline is a new 98-inch The Frame in many markets, and broader availability of built-in connections (instead of relying on an external box) on select sizes/regions.
2026 changes shoppers actually feel
- New 98" The Frame: “wall-mural” scale for design-first installs.
- Connection system changes: some sizes/regions move toward built-in connections, while others retain One Connect.
- Frame Pro stays the premium option: for cable-minimal installs and Neo QLED / Mini-LED picture benefits.
Global note: Samsung specs vary by region and by size. If you’re shopping internationally, always confirm the exact model code and spec sheet where you live.
Model codes & naming (global)
When comparing globally, ignore marketing names and anchor your decision on model year + series code. You’ll commonly see:
- 2024 The Frame: LS03D family
- 2025 The Frame: LS03F family (often shown as LS03FA in some regions)
- 2025 The Frame Pro: LS03FW family
- 2026 The Frame: LS03H family
- 2026 The Frame Pro: LS03HW family
Suffixes frequently differ by market; that’s normal. What matters is the family/year and your exact size.
Quick guide: choose your best fit
| If you want… | Best pick | Why it matters | What to confirm |
|---|---|---|---|
| The cleanest, cable-minimal wall | The Frame Pro (Wireless One Connect) | Keeps the display looking like a framed print — not a “TV install.” | Wireless box placement requirements + your room layout. |
| The simplest setup (no external box) | 2026 The Frame (where built-in connections apply) | Less hardware to hide; easier for recessed media boxes. | Whether your exact size uses built-in connections or One Connect. |
| Best motion for gaming / video | 55"+ models (often “up to 144Hz”) | Smoother motion, especially for PC gaming and fast content. | 43"/50" are commonly 60Hz; higher refresh can be size-dependent. |
| Digital art that holds up in bright rooms | The Frame Pro (Neo QLED / Mini-LED) | More “presence” in bright spaces; better contrast control. | Independent brightness testing for your exact size. |
At-a-glance comparison (2024–2026)
| Model family | Connection system | Refresh-rate notes | Best for |
|---|---|---|---|
| 2024 The Frame (LS03D) | Often One Connect (wired), varies by region | Typically up to 120Hz (size/region dependent) | Strong value if your priority is Art Mode + matte look |
| 2025 The Frame (LS03F / LS03FA) | Often One Connect (wired), varies by region | “Up to 144Hz” is often scenario-dependent; 43"/50" commonly 60Hz | Buyers who want the newest standard Frame without Pro pricing |
| 2025 The Frame Pro (LS03FW) | Wireless One Connect | Often positioned as the performance option (size/region dependent) | Cable-minimal installs + brighter, higher-contrast picture benefits |
| 2026 The Frame (LS03H) | Mix of built-in connections and One Connect depending on size/region | Size-specific; verify your exact model listing | Design-led buyers who want the newest model-year + simpler hardware |
| 2026 The Frame Pro (LS03HW) | Wireless One Connect | Size-specific; confirm your market’s Pro lineup and sizes | The “no compromises” option for premium installs and bright rooms |
Connections explained
Built-in connections (common on select 2026 sizes/regions)
Some 2026 Frame variants place connections directly on the TV instead of routing everything through an external box. This can be ideal if you’re using a recessed media box behind the TV, or if you want fewer components to hide.
One Connect (traditional Frame setup)
One Connect consolidates inputs into a separate box, with a single connection running to the TV. Depending on your wall plan, that can mean cleaner cable management — or simply one more thing to place.
Wireless One Connect (Frame Pro)
Wireless One Connect is designed to reduce visible cable runs — but it still has placement requirements. Samsung guidance is typically to keep the box within about 10 meters and in the same room, and to avoid barriers that weaken the signal.
Install tip (worth doing first)
If you’re choosing Frame Pro for a clean wall, plan the Wireless One Connect location before you mount the TV (credenza, cabinet, nearby shelf with airflow). The best installs are intentional.
Refresh rate & size caveats
“144Hz Frame” is real — but it’s also the easiest place to get misled. Higher refresh support is often limited by size and sometimes by the source device (for example, PC gaming requirements). In many markets, 43" and 50" variants are listed at 60Hz, while larger sizes may support higher refresh rates.
If your goal is art-first viewing, refresh rate is rarely the deciding factor — unless you also game or watch a lot of fast-motion content.
What matters most for digital art quality
For art display, the “gallery realism” usually comes down to:
- Matte / anti-reflection performance (so the screen looks like a print, not glass)
- Brightness in real rooms (so art holds up in daylight)
- Contrast control (so shadows and highlights both retain detail)
- High-quality 4K files (the TV can’t fix a low-resolution image)
Curate by palette
Want the “designed” look fast? Start with palette collections that match your room’s undertones.
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Ready to curate your digital gallery?
Once you’ve chosen your model, the rest is curation: pieces that match your palette, your light, and your space.